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Your most common digital marketing questions, answered.

Digital Marketing FAQs

Search engine optimization (SEO) is the technical process of optimizing your website to show up higher on search engine result pages (SERPs).

WHAT DO SEO COMPANIES DO?

An SEO company applies various on-page and off-page technical strategies that help search engines better collect and organize content distributed across the web.

WHY IS SEO IMPORTANT?

Search engine strategies help to structure your website in a preferred format for optimal search engine visibility.

By applying different SEO strategies to both the technical backend of your website and your website content, an SEO expert can make your website easier to access (and therefore recommended) organically or “for free” by online search engines.

HOW LONG DOES IT TAKE TO SEE SEO RESULTS? 

The truth is there's no way to determine how fast you can get SEO results. You can see traffic boosts immediately or it can take up to 3-6 months. 

You need at least 60-90 days to measure efficacy. Plus, you'll want to look for iteration opportunities along the way.

Remember, SEO (and any marketing strategy) is a long-term play — but one that serves to bring in ROI tenfold.

HOW MUCH DOES AN SEO AGENCY COST?

A typical budget to hire an SEO agency averages between $500 to $10,000+ a month — depending on the extent of SEO help you need. 

SHOULD YOU HIRE AN SEO AGENCY?

If you want your website on the first page of search engines, hire an SEO agency.

Getting on the front page of SERPs puts you in a profitable position. 

We can do it for you, or you can try doing it yourself. If you want to do it for free, start with organic SEO and keyword-rich content. Check out the TOP TIER blog for more free resources.

ARE SEO RESULTS GUARANTEED?

While you can expect to see positive results from effectively applied SEO strategies immediately, Google strictly advises against ever giving ranking guarantees. 

Results take time and a personalized strategy based on your specific industry or offering is required.

What is content marketing?

Content marketing is a long-term marketing strategy that uses content (in a variety of formats) to generate brand awareness, educate your target audience and keep your brand top-of-mind.

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