Pinterest Ads vs. Facebook Ads: A Comprehensive Comparison

June 22, 2023

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Pinterest Ads vs. Facebook Ads is competitive, and which one is better for your business will depend on your needs. In this post, we’ll explore how to use Pinterest and Facebook Ads to your advantage and avoid wasting your money.

Reading Time: 5 mins.

In the digital advertising landscape, it’s crucial to choose the right platform to maximize your marketing efforts. Two popular options that businesses often consider are Pinterest Ads and Facebook Ads. In this article, we will provide a comprehensive comparison of these two advertising platforms to help you make an informed decision.

Understanding Pinterest Ads vs. Facebook Ads: A Comparison

What is Pinterest?

Pinterest is a unique social media platform that serves as a visual discovery engine. Users can discover and save ideas, interests, and inspirations in the form of “pins” on personalized boards. With over 450 million active monthly users worldwide, Pinterest provides businesses with excellent exposure opportunities.

In short, Pinterest is a visual discovery platform (read: search engine) with more than 450 million active users worldwide. (Pinterest User Statistics as of Q2 2022: 450 Million Active Users Worldwide)

  • Pinterest: Visual bookkeeping for the Internet
  • Businesses can showcase visually appealing products
  • 450M+ active users, great exposure for businesses
  • Pinterest ads are shown in feeds, search results, and related pins
  • Highly targeted and visible to customers

What is Pinterest Ads?

Pinterest Ads are paid or promoted pins that allow businesses to target their ideal audience online. These ads appear in feeds, search results, and related pins, making them highly visible to users. Pinterest offers various ad formats, including promoted pins, promoted carousels, promoted video pins, and promoted app pins.

Pinterest Ads vs. Facebook Ads Comparison

Now, let’s compare Pinterest Ads and Facebook Ads across various factors:

Pinterest Statistics

  1. With 450 million active users, Pinterest is a force to be reckoned with
  2. The average time spent on Pinterest per visit is 14.2 minutes, giving businesses more time to capture users’ attention
  3. Pinterest users are high-earners, with 45% of U.S. Pinterest users earning between $100k/year
  4. The AOV on Pinterest is $154, which is almost twice as much as Facebook’s AOV of $69
  5. Pinterest users spend more money shopping on Pinterest than on any other social media platform
  6. Pinterest users spending habits showed 90% of weekly Pinners make purchase decisions on Pinterest 
  7. Data shows, 77% of Pinterest users as female
  8. Active pinners have a 9% higher average income than non-users
  9. Pinterest discovered that online shoppers who interact with a Promoted Pin spend 7x more than others
  10. Pinterest purchasing power: 88% of Pinners have purchased a product they saved on Pinterest

Facebook Statistics

  1. The average Facebook user clicks on 11 ads per month
  2. Social media usage statistics show the average Facebook user spends 33 minutes per day on the platform
  3. 200 million small businesses use Facebook’s tools
  4. 93% of social media advertisers use Facebook ads
  5. The cost per click (CPC) for Facebook ads is $1.72 on average
  6. Facebook ads have a 9.21% conversion rate on average
  7. Facebook brings in 19.6% of online ad revenue
  8. An Ipsos survey found 62% of people say they have become more interested in a brand or product after seeing it in Facebook Stories
  9. 78% of American consumers have reported making a purchase on Facebook due to a Facebook ad.
  10. Facebook drives 71.64% of all web traffic referral from social media

Ad Formats

  • Pinterest: Pinterest offers various ad formats, including promoted pins, promoted carousels, promoted video pins, and promoted app pins. These formats allow businesses to showcase their products or services creatively and engage users with visually appealing content.
  • Facebook: Facebook Ads provide a wide range of ad formats, including image ads, video ads, carousel ads, slideshow ads, and collection ads. This variety allows businesses to choose the format that best suits their advertising goals and target audience.

Targeting Options

  • Pinterest: Pinterest Ads offer effective targeting options based on demographics, interests, keywords, and behaviors. Businesses can reach their desired audience by specifying relevant keywords or selecting specific interest categories.
  • Facebook: Facebook Ads provide advanced targeting capabilities, allowing businesses to target users based on demographics, interests, behaviors, and even custom audiences. Facebook’s extensive user data enables precise audience segmentation and targeting.

Engagement and Conversion

  • Pinterest: Pinterest users are actively seeking inspiration and ideas, making them highly engaged and receptive to branded content. The platform’s visual nature allows businesses to showcase their products in a context that resonates with users, increasing the likelihood of conversions and purchases.
  • Facebook: Facebook offers a highly engaging environment with features like comments, likes, and shares. Additionally, Facebook’s retargeting capabilities enable businesses to reach users who have previously shown interest in their products or visited their website, enhancing conversion opportunities.


  • Pinterest: The average cost per click (CPC) for Pinterest ads ranges from $0.10 to $1.50 per engagement. While costs may vary based on factors such as targeting options and competition, Pinterest generally offers competitive pricing compared to other advertising platforms.
  • Facebook: The average CPC for Facebook ads is $1.72. While Facebook ads may be slightly more expensive than Pinterest ads, the platform’s vast reach and targeting capabilities can offset the cost by delivering highly relevant ads to a larger audience.

Analytics and Insights

  • Pinterest: Pinterest Ads provide detailed analytics and insights into ad performance, including impressions, clicks, saves, and conversions. These metrics help businesses measure the effectiveness of their campaigns and optimize their strategies for better results.
  • Facebook: Facebook Ads Manager offers comprehensive analytics and reporting tools that provide valuable insights into ad performance, audience engagement, and conversion tracking. The platform’s robust tracking capabilities allow businesses to measure the ROI of their ad campaigns accurately.

Pinterest Ads vs. Facebook Ads: Which is Better for your Business?

Both Pinterest Ads and Facebook Ads offer unique advantages and cater to different advertising objectives. Pinterest Ads excel in visually driven industries and businesses targeting a predominantly female audience, while Facebook Ads provide extensive reach and targeting options for a diverse user base. The choice between the two platforms depends on your specific business goals, target audience, and advertising budget. It is recommended to test and experiment with both platforms to determine which one delivers the best results for your business.

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