Why You Need A Media Kit ( + Downloadable Media Kit Template!)

PREVIEW: Let’s talk about creating a media kit template for your blog or social media presence. Why? What is a media kit anyway? And why do you need a media kit in the first place? Find out now.

Reading Time: 9 mins

Right now, these customizable media kits are selling non-stop and there’s no wondering why. FYI, you can get your hands on them too! Download one in seconds and start customizing your media kit in Canva today.

The reality is that bloggers, content creators and influencers are in high demand. If you have a blog or social following, you can use your skills to make money as a freelancer or influencer. But there’s one problem: how do you get people to notice you?

A media kit is the solution to this problem. A media kit showcases your experience, skills and expertise. This way, potential clients/brands can see what sets you apart from others.

In this post, you’ll be able to access a template to make your own media kit using Canva and a customizable media kit template. You’ll learn why a media kit is so important, how it benefits you and what you should include in your media kit.

What do you need for a media kit?

You don’t need any design skills to create a great media kit. Simply open Canva, download the media kit template and start customizing to your personal brand and preferences!

What is a media kit? You’ve likely seen them all over social media, or you didn’t know they were important until you decided to start taking social media more seriously. The reality is, that media kits are everywhere and they’re not only for influencers.

If you’re a blogger, a business owner, or pretty much anyone who wants to partner with brands or companies in any way, then you need to have a media kit.

What is a media kit?

Your media kit is a visual document that helps you communicate all your blog/social media platform’s must-know information. It’s also sometimes known as a “press kit” or “pitch kit” — although they are a bit different. It’s essentially a “pitch” for your blog/social media. A media kit can help you land sponsorships, free products, paid partnerships as well as other collaborations and more.

What is the purpose of a media kit?

In short, a media kit is a summary of your work. It tells potential clients or brands everything they need to know about you and your platform(s). It also contains all your contact info and it makes it easier for brands to reach out to you (if they want to work with you).

Why is a media kit important?

A media kit is a tool that helps you promote your blog or business. It contains information about you, your blog/company/platform(s) or any products and services you offer. This information can be used by journalists, publishers, brands and more.

The purpose of a media kit is to create trust between you and your clients/partners/brands. It shows that you’re professional and legitimate — which makes it much easier for others to work with you.

Why do I need a media kit?

A media kit is an easy way for potential clients or brands to learn about who you are and what you do. It’s also a great way for them to see if you’re the right fit for their project or business. Your media kit can be used as a portfolio or resume; it offers insight into how long you’ve been in business, how many projects you’ve completed, what types of projects you enjoy working on and so much more!

Remember, your media kit is your first impression. Think of it like a snapshot of your social media success, stats and demographics. So it needs to be good.

What are the benefits of using a media kit?

A media kit is an essential part of any blogger or influencer’s toolkit. They can be used to pitch your blog to brands, agencies, and more. Which is why we designed this media kit template and this customizable media kit template specifically for bloggers, influencers, creators and entrepreneurs.

If you’re looking for a way to get your blog noticed by brands who may want to work with you, having a media kit on hand is the way to go. It’s like your resume or cover letter for a job opportunity. You want the employer to know why they should hire you in the best, most exciting way possible – so why not show them?

What is the purpose of a media kit?

Media kits are designed to be sent to advertisers, brands and businesses when seeking sponsorships, collaborations and partnerships.

For example – if you’re a fashion blogger, a brand may want to send you products to style in blog posts or on Instagram in exchange for payment or free products.

Your media kit will help the brand quickly understand why they should send you free products or work with you long-term. It should educate the brand on who your audience is, the services you offer, the success and past collabs you’ve worked on and more. When they take a look at your media kit, you can visually present you have social media success and demographic stats such as:

  • 250K on Instagram and TikTok
  • 24M reached every month
  • Primary demographic; women aged 18-34

This information is highly valuable to brands who want to send you free products or partner with you long-term because it easily communicates the value of working with you. Your media kit also outlines who they’re getting their product in front of and how they can forecast potential sales.

A media kit can also be used as part of a pitch deck (a collection of documents that you’d send to potential collaborators/partners) that helps sell your business or brand. This can put you ahead of other applicants because you’ve done the hard work for them and shown that you’re professional and have marketing avenues to offer that can promote their products/services.

What is a media kit design?

A media kit is used by influencers and bloggers to promote their blogs and social media accounts to brands and PR agencies. It’s presented as an information booklet or one-pager with the purpose of introducing you and your blog/social media, providing statistics about you, promoting your achievements and explaining what benefits you can bring to brands who work with you.

Take a look at the TOP TIER media kit template example:

top tier media kit template downloadable media kit influencer blogger media kits template

Why should you have a media kit?

When you’re pitching yourself to brands and businesses, you have one chance to make a great impression. A good media kit is an essential part of your pitch email because it gives the person on the receiving end all the information they need to make an informed decision.

It’s a great way for brands to learn more about you in one easy-to-read document, so even if they haven’t heard of you before, they can quickly understand why they should work with you.

What are the benefits of having a media kit?

If you’re running a business or have an online presence that you’re trying to promote, having a professional-looking media kit is an important part of growing your audience and securing paid work.

A media kit template acts as an “elevator pitch” that explains why someone should work with you, while also providing them with the information they’ll need in order to decide whether they want to pursue an opportunity with you.

Ultimately, media kit templates are a great way to present information in an attractive and engaging format. As well as create brand awareness to brands who may want to work with you.

Better yet, using a media kit template means all of the design work is already done for you! You can easily customize the TOP TIER media kit templates in less than 10 minutes. Simply copy-paste your own info and change it as much (or as little) as you like! Customize fonts, colors, images, graphics, and elements and more. This media kit template is completely customizable to you and your brand.

What should be included in a media kit?

A media kit is a page that includes all of the important information about your blog, business or brand. This can include your social media following, reach and impressions, demographics, traffic stats, products and services, with links to your work.

A few main things a media kit should include:

  1. Your bio/about me/introduction or summary of who you are
  2. A list of clients (or previous clients/brand partnerships)
  3. An overview of what you offer(blog posts, social media management etc.)
  4. A list of services that you specialize in and how you work with brands (blog post topic ideas, social media posts etc.)
  5. Your social media/blog stats, audience demographics, notable achievements, past collaborations, etc.

Who needs a media kit?

If you’re an influencer, content creator or blogger looking to monetize your social media platforms, a media kit is a must-have to land brand partnerships and deals. It’s also a great marketing addition if you’re an entrepreneur looking to add a media kit or press kit to your next public event or product launch is a great way to get your information out to the media.

You don’t need to be famous or even have an established business for this type of marketing strategy to work for you. Journalists and brands will be able to use your media kit to determine they want to work with you or a press kit for their articles or advertisements, which means it could lead to increased exposure for your brand or paid collaborations for you to monetize your content!

What is the difference between a press kit and a media kit?

A media kit is a comprehensive collection of information about your brand. It can include anything from content rates, audience demographics, notable successes, previous collabs and more.

A press kit is geared toward journalists and other members of the media. It provides essential information such as who you are, what you do and why you should be covered in the news.

In some cases, people use the terms interchangeably — but there are some key differences between them.

A media kit is like a general overview. It includes key facts about your business, blog or social media, including who you are and what you do. A press kit is more targeted toward specific events or products than it is about your company as a whole. Press kits are used for major announcements or launches, whereas media kits are intended for ongoing communication with potential customers, brands or partners.

For example, if you’re launching a new product, you’ll want to create a press kit that includes photos of it being used by customers and testimonials from those who’ve tried it out. If you’re hosting an event, you’ll need to provide reporters with photos of the venue where the event will take place. However, if you want to work with a brand and be paid to promote their product, you would highlight your services, audience demographics, and other successes brands have had by working with you.

Media kit template/examples

It’s important to create an effective media kit so you can attract more attention from brands and the press. That’s why we’ve created these downloadable media kit templates for influencers, bloggers and entrepreneurs. Use it as an example when creating your own media kit or customize it to fit your brand.

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