Pinterest vs. Facebook Ads, Facebook vs. Pinterest ad campaign comparison, Pinterest SEO

Pinterest Ads vs. Facebook Ads: Which Platform Wins for Advertising Your Business?


Pinterest Ads vs. Facebook Ads is competitive, and determining which one is better for your business will depend on your needs. In this post, we’ll explore how to use Pinterest and Facebook Ads to your advantage and avoid wasting your money.

Reading Time: 5 mins.

Do you want to experiment with paid traffic to boost your website traffic? Wondering what the best social media platform for advertising is?

Before you spend a fortune, there are some things you should know about when comparing the differences between Pinterest Ads vs. Facebook Ads.

Let’s dive in. Here's what we'll be covering:

  • Understanding Pinterest Ads and Facebook Ads: A Comparison
    • What is Pinterest?
    • What are Pinterest Ads?
    • Pinterest Statistics
    • What are Facebook Ads?
    • Facebook Statistics
  • Pinterest Ads vs. Facebook Ads Comparison
  • The Benefits of Pinterest Ads vs. Facebook Ads
  • Comparison of Pinterest Ads and Facebook Ads
    • Target audience
    • Ad formats
    • Cost
    • Analytics
  • Pinterest Ads vs. Facebook Ads: Which is cheaper?
  • Pinterest Ads vs. Facebook Ads: Which Ad Platform is Right for Your Business?


Understanding Pinterest Ads and Facebook Ads: A Comparison


Pinterest Ads vs. Facebook Ads Comparison:


Pinterest Stats:

 Facebook Stats:


Understanding Pinterest Ads

What are Pinterest Ads?

Pinterest Ads are regular Pins that are paid or promoted to target your ideal audience online.


Understanding Facebook Ads

What are Facebook Ads?

Facebook Ads are another way for businesses to promote their products or services on the Facebook platform.


Pinterest Statistics

  1. 450 million active users worldwide
  2. The average time spent on Pinterest per visit is 14.2 minutes, giving businesses more time to capture users' attention
  3. Pinterest users are high-earners, with 45% of U.S. Pinterest users earning $100k/year
  4. The AOV on Pinterest is $154, which is almost twice as much as Facebook's AOV of $69 according to data
  5. Pinterest users spend more money shopping on Pinterest than on any other social media platform
  6. Pinterest users spending habits showed 90% of weekly Pinners make purchase decisions on Pinterest 
  7. Data shows, 77% of Pinterest users as female
  8. 46% of people in Canada with a household income over $100K are on Pinterest
  9. According to recent data, Pinterest helps 80% of weekly users discover new brands or products.
  10. Pinterest purchasing power: 88% of Pinners end up purchasing a product they saved on Pinterest


Facebook Statistics

  1. The average Facebook user clicks on 11 ads per month
  2. Social media usage statistics show the average Facebook user spends 33 minutes per day on the platform
  3. 200 million small businesses use Facebook's tools
  4. 93% of social media advertisers use Facebook ads
  5. The cost per click (CPC) for Facebook ads is $1.72 on average
  6. Facebook ads have a 9.21% conversion rate on average
  7. Facebook brings in 19.6% of online ad revenue
  8. An Ipsos survey found 62% of people say they have become more interested in a brand or product after seeing it in Facebook Stories
  9. 78% of American consumers have reported making a purchase on Facebook due to a Facebook ad
  10. Facebook drives 71.64% of all web traffic referral from social media according to these Facebook statistics


The Benefits of Pinterest Ads vs. Facebook Ads

If you're torn between Pinterest Ads vs. Facebook Ads, it's important to understand the differences between the two advertising platforms.

For instance, while Pinterest is known for its highly visual and creative content, Facebook offers a wider range of targeting options for advertisers.

Comparison of Pinterest Ads and Facebook Ads

Pinterest Ads and Facebook Ads have some similarities and differences that businesses should consider.


Comparing features and benefits of Facebook and Pinterest advertising:

Pinterest advertising benefits:
  • Pinterest: Visual scrapbooking for the Internet
  • Businesses can showcase visually appealing products
  • 450M+ active users, great exposure for businesses
  • Pinterest ads are shown in feeds, search results, and related pins
  • Highly targeted and visible to customers
  • Promoted pins, promoted carousels, promoted video pins, and promoted app pins are all ad formats available in Pinterest Ads
Facebook advertising benefits:
  • Facebook: Messenger for the Internet
  • 2B+ active users, great exposure for businesses
  • Facebook offers multiple ad formats, including image ads, video ads, carousel ads, and more
  • Highly targeted advertising options like demographics, interests, behaviors, and more
  • Facebook has a wide range of advertising objectives, including brand awareness, lead generation, app installs, etc

Here are some key points to think about based on the data points above:

Targeting options

Both Pinterest and Facebook offer advertisers a wide range of targeting options to reach their desired audience.

However some key differences between advertising on Facebook versus Pinterest:

  • Facebook allows advertisers to target users based on demographic factors, interests, behaviors, and more
  • Pinterest, on the other hand, allows advertisers to target users based on keywords, interests, and behaviors

While Facebook's targeting options are more extensive, Pinterest's targeting options may be more precise and effective for certain businesses who want to reach their customer at a specific point in their shopping/browsing and search intent journey. 


  1. Facebook Ads offers a wider audience reach compared to Pinterest Ads
  2. Pinterest users are more likely to make a purchase after seeing a promoted pin
  3. Facebook Ads targeting may be more comprehensive
  4. Pinterest Ads targeting may be more precise

Ad formats


  1. Both platforms offer various ad formats, including images, videos, and carousels. However, Pinterest Ads focuses more on visual content
  2. Facebook Ads offers a variety of formats, including lead generation ads and messenger ads that could benefit your business. Facebook Ads has a clear focus on exchanging value through DMs (read: text conversations) versus visual marketing like on Pinterest


  • Facebook clearly has a larger user base and more diverse audience compared to Pinterest. This means it attracts users from all age groups and interests.
  • In contrast, Pinterest has a predominantly female user base, with approximately 77% of Pinterest users being women.
  1. Therefore, Pinterest may be more suitable for businesses targeting women, such as fashion, beauty, and home decor brands.
  2. However, if your target audience is more diverse, then Facebook may be the better platform to reach a wider audience.



The cost of advertising on Pinterest Ads and Facebook Ads varies depending on the target audience, ad format, and bidding strategy. 



Both platforms offer analytics to track ad performance, but Facebook Ads provides more detailed analytics compared to Pinterest Ads.


Pinterest Ads vs. Facebook Ads: Which is cheaper?

How much should you spend on Pinterest Ads? How much should you spend on Facebook ads?

Pinterest and Facebook are two of the most popular social media platforms for advertising, and marketers often wonder which one is cheaper 

While Pinterest is less expensive to advertise on, it's important to note that comparing ad costs on different social media platforms can vary and ad spend can be relative based on your budget and overall campaign objectives.

How to determine the most cost-effective platform for your business?

When it comes to affordable advertising options on Pinterest and Facebook, both Pinterest and Facebook offer cost-effective advertising options for businesses with limited budgets.

However, it's essential to note that each platform has a different cost structure, targeting options and purchase intent on Pinterest and Facebook to compare.

For specific purposes, here's a cost-per-click (CPC) comparison on Pinterest and Facebook:

  1. Pinterest's cost-per-click (CPC) is typically lower than Facebook's, making it a great choice for smaller ad budgets
  2. Pinterest's overall cost per conversion is lower than Facebook's
  3. Pinterest users (88%) are more likely to purchase a product they saved on Pinterest and use Pinterest as a shopping platform.


Maximizing ROI with Pinterest and Facebook advertising


If you're looking for the best platform for limited advertising budgets, It's clear that Pinterest is much cheaper to advertise on. However, keep in mind the other Pinterest and Facebook targeting options for better ROI factors addressed as well:

  • Pinterest has a slightly smaller audience than Facebook
  • Facebook has 2-4x as many monthly active users, which can make a significant difference in terms of reach and potential conversions for your marketing campaigns

P.S: There's also so many ways to make money using Pinterest! Learn more about the potential of your advertising strategy by incorporating affiliate marketing to monetize your blog alongside your Pinterest and Facebook ads strategy.

This post makes it easy to understand affiliate marketing for beginners step by step. Find out how to get started with affiliate marketing and use it as a more cost-effective way to drive traffic and sales. 

Best Practices For Facebook And Pinterest Advertising

To ensure paid ad success on either platform, it's crucial to optimize your ads fully. This means hyper-targeting your campaigns, content, and offer to reach your target audience based on demographics and purchasing behavior. 


  • When it comes to advertising on pinterest vs facebook, targeting a specific audience on social media by their specific interests and buying behaviors will help to ensure your ad sees some success. By doing so, you can maximize your return on investment for your ad spend

How to Run a Successful Facebook or Pinterest Ad Campaign:


  1. Define your target audience: Before creating your ad campaign, it's essential to clearly identify your target audience.

  • Use Facebook or Pinterest's targeting options to select specific demographics, interests, keywords and behaviors that align with your business's offerings
  • The more specific you can be with your targeting, the better chance you have of reaching potential customers who are interested in your product or service
  1. Create engaging ad content: Once you've defined your target audience, it's time to create ad content that resonates with them.

  • Use eye-catching visuals and compelling copy that speaks directly to your audience's pain points and offers solutions
  • Make sure your ads are mobile-friendly and optimized for the platform you're advertising on
  1. Monitor and adjust your ad campaign: Once your ads are running, assess their performance. Track key metrics such as:

  • Impressions, clicks, and conversions to gauge how well your ads are performing. Use this data to make adjustments to your campaign as needed
  • Test different ad formats, targeting options, and ad content to see what works best for your audience


With consistent monitoring and adjustments, you can optimize your ad campaigns whether its Pinterest Ads vs. Facebook Ads for maximum success.

Maximizing ROI: Best practices and steps for Facebook and Pinterest advertising

  1. To effectively reach your target audience with Pinterest and Facebook ads, it's crucial to implement hyper-targeting in your ad campaigns

  2. To maximize ROI and ensure efficient ad spend, fully optimize your ad content to align with your target audience's demographics and purchasing behavior

  3. Start with small daily budgets, focus on consideration or awareness campaigns, gradually increase the budget for what's working, gather valuable data, and set up effective retargeting campaigns later on


It's worth noting that both advertising platforms have unique advantages and disadvantages to affordable social media advertising solutions, so careful consideration is necessary when making a decision.

Optimizing Your Ads for Pinterest and Facebook— Step-by-Step:

  • Optimize your ad content to align with your target audience's demographics and purchasing behavior
  • Hyper-target your ad campaigns to reach your target audience effectively.
  • Maximize your ROI by optimizing ad content for target audiences
  • Consider the unique advantages and disadvantages of both advertising platforms when making your decision


Measuring Success: Metrics for Pinterest and Facebook Ads 


When comparing Pinterest ads versus Facebook ads, it's important to consider your marketing campaign objectives and target audience.

Think about this comparison overview so far from what we've uncovered about advertising on Pinterest compared to Facebook ads:

  • While Pinterest may be more cost-effective in some cases, Facebook's larger user base can provide greater reach and conversions

Both platforms offer comprehensive targeting options for their respective ad types.

Pinterest Ads vs. Facebook Ads: Which is Better for Your Business?

In conclusion, choosing the right ad platform for your business is crucial to achieve your advertising goals.

 Metric Facebook Ads Pinterest Ads


User Base Diverse Predominantly Female
Budget Higher Lower
Targeting Options Extensive Precise
Suitable For Larger audience, larger budget Niche audience, smaller budget
Cost-effective May be costly More cost-effective

Both Pinterest and Facebook offer unique advantages and disadvantages for social media advertising for businesses on a tight budget.
It's clear there's small business advertising solutions on Pinterest and Facebook, and it's essential to consider your target audience, ad objectives, and budget when making your decision.

  • Pinterest may be less expensive and better for brand discovery
  • While Facebook has a larger user base, which can be beneficial for reach and conversions

Ultimately, the success of your ad campaigns relies on:

  • optimizing your content fully,
  • hyper-targeting your campaigns, and
  • understanding the differences between the platforms

By focusing on these ad strategies and continually testing and refining your marketing campaigns, you can maximize your ROI and achieve your advertising objectives.

Ready to grow your business with Pinterest? Explore our done-for-you Canva templates and you can start promoting your business on Pinterest instantly today!

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