PREVIEW: Learn how to start blogging in 2022 and make it successful.
Reading Time: 8 mins
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Learning how to monetize your blog is a great way to create an authoritative website that ranks well in search engines and builds your personal brand.
Blogging is also a great way to generate revenue through affiliate marketing, paid advertising and selling products or services.
The reality is, there’s also a lot to know about starting a successful blog that isn’t popularly talked about.
Discovering how to get website traffic and making money blogging are things that can happen over time — with the right strategy. Not everyone is going to start out making thousands of dollars overnight by blogging, but you can take steps toward that goal each day.
Blogging is a long-term game
Growing a blog is a long-term process. There’s no set amount of time you need to grow your blog. In order to be successful blogging, you will need to commit to staying consistent.
How do you know if you’re doing things the right way? Are people reading your blog? Do they like your content? How do you get more readers, more comments and more backlinks?
The truth about building a blog is that there’s no magic formula, no easy steps, and no quick fixes. Yet, you do have complete control over the success of your blog and it’s more formulaic than you think. Here’s how to start blogging in 2022.
How to Start Blogging in 2022
- Niche Down
- Get a domain and web hosting
- Download a website template
- Focus on Keywords
- Promote your blog
- Get backlinks blogging
- Engage with your community
- Monetize your blog
What is the first thing to do when starting a blog?
The first thing you should do when you want to start a blog is niche down.
What is a niche?
A niche is any subject matter. This could be a topic that you are passionate about. Or a subject matter that you find interesting and want to share your opinion on.
With that said, the best blogging niche is one that’s monetizable. It’s great to write about your hobbies or interests. But if you want to blog as a career then you need to consider topics that are profitable. You also want to choose a subject matter you can see yourself writing about for years.
How to find your niche?
The easiest way to find your niche (and ensure it’s a profitable one) is to do a little research. First, find out what you’re interested in. Are you a music buff? A sports enthusiast? An avid digital marketer? All the above?
Next, do some research and look for content that inspires you or you would want to emulate. Search for other bloggers like you who are trying to make their mark and learn from them!
A lot of people start by emulating someone else’s work that they admire and putting their own spin on it. Remember, being original is key. Don’t try and be someone else. But if you have a few people you know you want to emulate, that can be enough inspiration to get started.
Once you have a few muses in mind, identify their best-performing content and look for ways to improve upon it. It might be as simple as changing up the writing style, going more in-depth on topics, or repositioning the way something is presented.
If your goal is making money blogging, then you need to find an original angle for your niche. Remember, there are hundreds of blogs out there like yours. So if you want to get noticed and make money blogging, you have to do something different.
Tips on finding your niche
Learning how to find your niche is one of the most common issues most people let get in their way when learning how to monetize your blog. Here are some tips on how to find your niche.
1. First identify your interests
To attract a quality audience, your blog should focus on topics that you know a lot about or are interested in.
If you’re passionate about technology, sports, finance, or other topics, think about how to write about these topics in unique ways. For example, if you’re interested in technology, don’t only create a tech blog because everyone else has one. Instead, figure out how to talk about technology in an original way that others haven’t already covered.
2. Identify your target audience
Before starting your blog, determine who your target audience is going to be. Do this by thinking of the people who would be reading your content. Chances are, they’re very similar to you.
- Who are they?
- Where do spend their time online?
- What issues or information would solve their problems
- What content cap is missing related to your subject matter?
- How can you bring a unique or fresh perspective to this subject matter?
It’s important not only to identify your target audience but also to understand their wants and needs. Don’t try to be everything to everyone. It’s better to focus on one specific niche, understand that audience very well, and talk directly to them.
Creating content for your target audience is key. This is important because it will help define the content of your blog posts. As well as allow people searching for information in that niche to find your blog and get them to actually read your blog too.
3. Validate your blogging niche
When choosing a niche for your blog, it’s important to make sure that it’s something people are actually interested in.
You want to choose a profitable niche that people want to read about and already show they’re engaged in.
Look to your competitors or other bloggers you’d like to emulate. If someone else is successful in a subject matter area, you have a valid market idea and it means blogging success in that niche is possible for you too.
Get a domain and web hosting
A domain name is what people will use to find your blog, so it should be something memorable. You can use Domain.com to buy a cheap domain. If you can, use a keyword for your domain. This can drastically improve your chances of being found online and makes your website a lot more searchable.
Next, you’ll need a web hosting provider.
A hosting service like Bluehost or Hostgator is a server that makes your website available for viewing online. These web hosting providers have an excellent reputation on the internet and offer fantastic deals for new bloggers.
Download a website template
The TOP TIER x Showit website templates are designed specifically for people who are creating their first website and are a great starting point if you’re looking to get your site up quickly. Without spending too much money.
These website templates are affordable, already designed for you and completely customizable to you and your brand.
Plus, Showit offers best-in-class 24/7 support, is SEO-friendly and stunning on every device. You’ll get a predesigned blog layout (with options) already done for you. Further, website hosting comes included with every Showit plan. Which is one less monthly expense for you!
Focus on keywords
Keywords are king.
When you start blogging, you need to find the right keywords to target. Perform keyword research, analyze your competition and create content with keyword clusters. Learning how to create viral blog posts and structuring the perfect blog post isn’t luck, it’s strategy.
You need to structure your blog posts for search engines and create content for the keywords that your target audience is searching for. This is because your income will depend on how much website traffic (visitors) you get.
The more SEO-rich your content, the better chance you have at ranking for those keywords in search engines.
If you target high-volume keywords then it will take longer for your site to get traffic. There are a lot of different tools to help you with keyword research.
Here are some of the best keyword research tools for blogging:
- Google Keyword Planner
- Longtail Pro
- Keywords Everywhere (Google Chrome Extension)
Keyword research will help you get targeted traffic right off the bat. You can also simply use Google search for keyword ideas.
Keyword Research Tips:
Use the suggested searches that are populated for keyword ideas. You can also apply this same strategy via Amazon’s suggested searches after typing in a few words.
Next, take a look at the “People Also Asked” section on Google. Use these keyword terms as your headers. This strategy will help get your content ranking for featured snippets.
Optimizing your content for featured snippets is one of the best ways to rank your website fast. Incorporate these questions as the headers. This strategy will make your post search engine optimized for optimal online discoverability.
Remember, you need to write your content based on what people are searching for. Keywords help to ensure your content is valuable and searchable so people can find it, share it and come back for more.
It can be hard to get people to visit your blog at first. But if your goal is to make money from blogging, then having a strong keyword focus is a must.
Promote your blog
Promoting your blog is the most important part. You can’t solely rely on search engines to promote your blog for you.
A lot of people think if they create great content and it’s optimized for SEO, search engines will do all the work. This is the equivalent of an online lottery win. It’s possible, but there are more reliable ways to make money blogging.
In fact, search engines look to see if other blogs and websites are already linking to your site before they’ll even rank your site on a search engine listing. This is the harsh truth about SEO. If there’s only one thing you take away from this post, it’s that promoting your blog is 80% of becoming a successful blogger.
The reality is, getting your blog ranked on search engine listings takes a lot of hard work, research and time. And even then, it’s not guaranteed. If you want to see your hard work pay off, you need to promote your blog in several ways.
What is the best way to promote your blog and increase your blog traffic?
The answer is to combine organic search engine optimization (SEO) with promotional marketing strategies. So think of search engine marketing (SEM), social media marketing (SMM), guest blogging and email marketing. It usually takes a combination of these techniques to get the website traffic you need.
Remember, there are tons of other blogs out there competing for attention. To stand out from the crowd, you need to create an effective blogging plan that includes all these promotional elements.
Be aware that backlinks are VERY important. You cannot expect growth without them! As in, it’s almost impossible to get any traffic without backlinks. It IS possible, but it’s much harder. Almost all blogging advice does not emphasize this enough.
What is a backlink?
In short, a backlink is a link from another website that links back to yours.
The key to getting website traffic requires other sites to link to your blog. Search engines view backlinks almost like what followers are to social media. It means your content is credible and deemed worthy by others, and therefore ranked higher in search engine result pages (SERPs).
By learning how to get backlinks, search engines will rank your site higher in the search results because more people are linking to it. If no one links to your blog and it doesn’t show up in the search engine rankings, then you’re unlikely to get any traffic or make any sales.
So learning how to get backlinks to your website is ultra-important.
Also, make sure you link out to other blogs in your niche whenever possible so they can link back to yours when appropriate. Leverage social media platforms to share your content and use those links as social signals for search engines.
Remember, if you don’t have any backlinks pointing back to your blog, then no one will find you or your content.
Engage with your community
Blogging is more than creating viral blog posts. If you want to succeed, then interact with your readers and engage with other bloggers in your niche too!
For instance, building your community can involve:
- Running giveaways or contest
- Increasing your email sign-ups
- Engaging with your audience in the comments
- Reposting user-generated content
- Cross-promoting your content on other platforms
The point is to engage with your community in a way that makes them feel seen, acknowledged and valued. Your community is your support system. Without them, you wouldn’t have a successful blog in the first place. Your audience should be your main focus at all times. Serving them with valuable content should always be top-of-mind.
You can monetize your blog in many ways. Learn affiliate marketing, create sponsored posts, sell products or services, or sell digital ads with AdSense.
Monetizing your blog takes time, but there are many ways to make money from your blog.
How to Make Money Blogging
- Sell products. If you have a product that people want or need, then you can sell it right on your blog.
- Sell services. You can sell services on your blog like coaching, consulting or design services. You can either charge hourly or set up packages for different levels.
- Monetize through AdSense and other advertising programs. You can make money with Google AdSense by selling ads on your site. With AdSense, clicks on the ads will generate revenue instead of just impressions (views).
- Promote other people’s products. Affiliate marketing is another great way to monetize your blog because they take care of everything in selling and delivering the product for you. While you earn a commission based on sales generated from your content.
- Sponsored posts involve collaborating with brands to create dedicated content for their products or services. You can charge flat fees for sponsored content as well as a commission for any sales generated. You can also charge usage rights if the brand wants to repurpose your content for its own platform.
If you want to learn how to start blogging, you can’t expect results overnight. The truth is that it will take some time and effort for people to find your blog and start reading it. Blogging is not a get-rich-fast scheme.
It requires strategy and consistency to be a successful blogger. You need to set aside time every day or week to write quality content and scale your promotional efforts. It takes dedication and consistency if you want to build a loyal community. If you don’t have time for blogging, then this might not be the best career idea or side hustle for you.
Growth won’t happen overnight. Starting a successful blog takes time! The good news is that once you start seeing traffic, you’ll have a passive income stream generating income for you on autopilot. Plus, your blogging efforts will compound over time thanks (assuming you keep creating and promoting great content).