Benefits of using a media kit for your business

Downloadable Media Kit Template — Media Kits 101: 14 Reasons Why You Need One

Discover the benefits of using a downloadable media kit template to promote your brand

Reading Time: 9 mins

Right now, these customizable media kits are selling non-stop and there’s no wondering why.

P.S. you can get your hands on the media kit template download too! Download the dark editable media kit template in Canva within seconds and start customizing your media kit in Canva today.

The reality is that content creators, entrepreneurs and influencers are in high demand. If you have a blog or social following, you can use your skills to make money as a freelancer or influencer. But there’s one problem: how do you get people to notice you?

A media kit is the solution to this problem. A media kit showcases your experience, skills and expertise. This way, potential clients/brands can see what sets you apart from others.

In this post, you’ll be able to access a template to make your own media kit using Canva and an editable media kit template.

You’ll learn why a media kit is so important, how it benefits you and what you should include in your media kit.


What is a media kit?

Your media kit is a visual document that helps you communicate all your blog/social media platform’s must-know information. It’s also sometimes known as a “press kit” or “pitch kit” — although they are a bit different.

Essentially, your media kit a “pitch” for your blog/social media. A media kit can help you land sponsorships, free products, paid partnerships as well as other collaborations and more.

In short, a media kit is a summary of your work. It tells potential clients or brands everything they need to know about you and your platform(s). It also contains all your contact info and it makes it easier for brands to reach out to you if they want to work with you.

Why is a media kit important?

A media kit is a tool that helps you promote your blog or business. It contains information about you, your blog/company/platform(s) or any products and services you offer. This information can be used by journalists, publishers, brands and more.

It's always smart to have a media kit template if you're trying to promote your products or services. A media kit will help to create trust between you and your clients/partners/brands. It shows that you’re professional and legitimate — which makes it much easier for others to work with you.

Why do I need a media kit?

A media kit is an easy way for potential clients or brands to learn about who you are and what you do. It’s also a great way for them to see if you’re the right fit for their project or business.

👉 Remember, your media kit can be used as a portfolio or resume. It can offer insight into how long you’ve been in business, how many projects you’ve completed, what types of projects you enjoy working on, etc.

Remember, your media kit is your first impression.

How to make a great first impression with media kit

It's like a highlight reel of your social media success, stats and demographics all in one place. 


Whether you're an entrepreneur or freelancer selling your services or UGC creator showcasing your portfolio and rates, this media kit template for Canva can be your starting point for media kit design inspiration and help you start monetizing your services to work with clients or brands.

Media Kit Template (Download!)


Creating a media kit is time-consuming, but with these done-for-you media kit templates, you can have it done in minutes.

That's why we've created a downloadable media kit template to help simplify the process.

Key elements to include in a media kit design

✨ Our easy-to-use media kit templates are perfect for small businesses, bloggers, and influencers.

➡️ Plus it includes all the essential components such as an introduction, statistics, and past collaborations. 

These are customizable media kit templates in Canva so you can customize it completely to your vibe. 

What are the benefits of using a media kit?


Want to know what some of the benefits of using a media kit for your business are? It's time for you to learn how to make a media kit for your business

A media kit is an essential part of every entrepreneurs or creators toolkit. They can be used to pitch your blog to brands, clients, partners and more.

👉 Which is why we designed this media kit template and this customizable media kit template specifically for bloggers, influencers, creators and entrepreneurs.

If you’re looking for a way to get your blog noticed by brands who may want to work with you, having a media kit on hand is the way to go.

It’s like your resume or cover letter for a job opportunity. You want the employer to know why they should hire you in the best, most exciting way possible – so why not show them?


The role of a media kit in building your brand

If you’re running a business or have an online presence that you’re trying to promote, having a professional-looking media kit is an important part of growing your audience and securing paid work. 


You should be using your media kit template to boost your brand's visibility, and focus on creating a media kit that resonates with your target audience.

  • A media kit can help you land brand collaborations or partnerships and use your media kit to generate leads and sales.
  • Ultimately, media kit templates are a great way to present information in an attractive and engaging format. As well as create brand awareness to brands who may want to work with you.


The benefits of using a media kit for your brand:

Your media kit will help the brand quickly understand why they should send you free products or work with you long-term. 

  1. The information in your media kit template is highly valuable to brands who want to send you free products or partner with you long-term because it easily communicates the value of working with you.
  2. Your media kit also outlines who they’re getting their product in front of and how they can forecast potential sales.
  3. A media kit can also be used as part of a pitch deck (a collection of documents that you’d send to potential collaborators/partners) that helps sell your business or brand.

This can put you ahead of other applicants in your niche because you’ve done the hard work for them and shown that you’re professional and have marketing avenues to offer that can promote their products/services.

How to edit a media kit template in Canva?

Better yet, using a media kit template from Canva means all of the design work is already done for you!

You can easily customize the TOP TIER media kit templates in a few minutes with the free design tool Canva.

👉 Simply copy-paste your own info and change it as much (or as little) as you like!

👉 Customize fonts, colors, images, graphics, and elements and more with Canva's drag-and-drop functionality.

👉 This media kit template design inspiration is completely customizable to you and your brand.

What is the purpose of a media kit?

Media kits are designed to be sent to advertisers, brands and businesses when seeking sponsorships, collaborations and partnerships.

What is a media kit design?

A media kit is used by freelancers and creators to promote their blogs and social media accounts to brands and PR agencies.

👉 With the creative media kit templates for Canva, it acts as one-pager snapshot with the purpose of:

  • introducing you and your blog/social media
  • providing statistics about you
  • promoting your achievements and/or
  • explaining what benefits you can bring to brands/partners who work with you

Take a look at the TOP TIER media kit template example:

Creating a media kit for your brand, Media kit examples for social media influencers, top media kit design templates,canva media kit template, ugc portfolio canva, ugc creator canva template,

✅ The layout of this Canva media kit template is clean and simple, making it easy to customize with your own brand colors and logo.

✅ This media kit design template includes sections for your bio, social media gallery, demographics, services and contact information.

✅ By utilizing this media kit template, you can showcase your achievements and establish yourself as a credible authority in your niche. 

Why should you have a media kit?

When you’re pitching yourself to brands and businesses, you have one chance to make a great impression.

A good media kit is an essential part of your pitch email because it gives the person on the receiving end all the information they need to make an informed decision.

Your media kit design a great way for brands to learn more about you in an easy-to-read document, so even if they haven’t heard of you before, they can quickly understand why they should work with you.


What should be included in a media kit?

A media kit is a page that includes all of the important information about your blog, business or brand. This can include your social media following, reach and impressions, demographics, traffic stats, products and services, with links to your work.


It should educate the brand on who your audience is, the services you offer, the success and past collabs you’ve worked on and more. When they take a look at your media kit, you should be able to visually present you have social media success and demographic stats for example:

  • 250K on Instagram and TikTok
  • 24M reached every month
  • Primary demographic; women aged 18-34

A few main things a media kit should include:

  1. Your bio/about me/introduction or summary of who you are
  2. A list of clients (or previous clients/brand partnerships)
  3. An overview of what you offer(blog posts, social media management etc.)
  4. A list of services that you specialize in and how you work with brands (blog post topic ideas, social media posts etc.)
  5. Your social media/blog stats, audience demographics, notable achievements, past collaborations, etc.

Who needs a media kit?

If you’re an influencer, content creator or blogger looking to monetize your social media platforms, a media kit is a must-have to land brand partnerships and deals.

It’s also a great marketing addition if you’re an entrepreneur looking to add a media kit or press kit to your next public event or product launch is a great way to get your information out to the media.

You don’t need to be famous or even have an established business for this type of marketing strategy to work for you.

Journalists and brands will be able to use your media kit to determine they want to work with you or a press kit for their articles or advertisements, which means it could lead to increased exposure for your brand or paid collaborations for you to monetize your content!


What do you need for a media kit?

You don’t need any design skills to create a great media kit.

Simply open Canva, download the media kit template and start customizing to your personal brand and preferences.

If you’re a blogger, a business owner, or anyone who wants to partner with brands or companies, then you need to have a media kit (aka UGC portfolio template for Canva).

What is the difference between a press kit and a media kit?

A media kit is a comprehensive collection of information about your brand. It can include anything from content rates, audience demographics, notable successes, previous collabs and more.

A press kit is geared toward journalists and other members of the media. It provides essential information such as who you are, what you do and why you should be covered in the news.

When should you use a media kit vs. a press kit?

In some cases, people use the terms interchangeably — but there are some key differences between them.

  • A media kit is like a general overview. It includes key facts about your business, blog or social media, including who you are and what you do.
  • A press kit is more targeted toward specific events or products than it is about your company as a whole.
  • Press kits are used for major announcements or launches, whereas media kits are intended for ongoing communication with potential customers, brands or partners.


Advantages of having a media kit for your brand

There's so many benefits of using a media kit for your business. Don't underestimate the impact of a well-designed media kit on your business.


A media kit is an essential tool for businesses of all sizes. It’s a document that contains valuable information about your brand, products, and services. Creating a media kit can help you stand out from the competition and gain credibility with potential customers, partners, and brands.


Benefits of having a media kit:


  • Saves time and effort: By having a media kit ready to edit in Canva, you save time and effort by not having to create new material for every opportunity that comes your way. You can simply send your media kit to interested parties and they have everything they need in one place.
  • More brand awareness: A strategic and well-crafted media kit template can help you stand out from competitors and attract attention from the right audience. By showcasing your unique selling points and successes, you can pique the interest of potential collaborators, investors, and customers.
  • Credibility and professionalism: A media kit template demonstrates that you take your brand seriously and are invested in its success. It shows that you have put thought and effort into how you present your brand and that you are organized and prepared both personally and professionally.


Why is it important to tailor your press kit to specific events or products?

If you’re hosting an event, you’ll need to provide reporters with photos of the venue where the event will take place.

However, if you want to work with a brand and be paid to promote their product, you would highlight your services, audience demographics, and other successes brands have had by working with you.

How can a media kit help freelancers attract more clients?

If you're a freelancer (aka service-based business), you'd use the media kit template to create a media kit that impresses clients and effectively sells your  services to get more customers and sales.

Focus on customer wins, testimonials, value-packed services (pro tip: package and bundle!), and include a clear timeline/process outline to ease anxiety and convert clients into passive sales.

If you're a product-based business, you'd use the media kit template to pitch publishers to place your products in magazines and get featured in top ranking blog post articles.


Reasons to Use a Media Kit Template


As an overview, the reasons to use a media kit template are:

  1. Showcase your experience, skills, and expertise.
  2. Make it easier for potential clients/brands to reach out to you.
  3. Create trust between you and your clients/partners/brands.
  4. Promote your blog or business.
  5. Offer insight into your work history, project portfolio, and preferred work types.
  6. Create a great first impression.
  7. Have a summary of your work in one place.
  8. Offer insight into your social media success, statistics, and demographics.
  9. Monetize your services and work with clients or brands.
  10. Simplify the process of working with brands, clients or partners.
  11. Include key elements such as an introduction, statistics, and past collaborations.
  12. Generate leads and sales.
  13. Present information in an attractive and engaging format.
  14. Create brand awareness.

Media kit template/examples

It’s important to create an effective media kit so you can attract more attention from brands and the press.

That’s why we’ve created these downloadable media kit templates for influencers, bloggers and entrepreneurs.

Use it as an example when creating your own media kit or customize it to fit your brand.

Back to blog

Leave a comment

Please note, comments need to be approved before they are published.